Building a Creator Business with Intention

Lately, I’ve been focusing on my creator project, especially on Substack and X. I hope to turn it into a steady source of side income, while keeping my WeChat Official Account active.

I need to stay consistent with each platform’s positioning and publishing rhythm without becoming too fixated on the numbers. Each platform works differently, so I need to study the formats that resonate and the strategies that help creators reach new readers.

I want to approach this as a business, not just write whatever I feel like in the moment. Writing—especially long-form writing—is a way for me to think and express ideas. Planning what to write, running the channels, and promoting the work are separate skills; I need to research them and find methods and a style that suit me.